Bye Bye Elites π ChatGPT Levels the Playing Field in Search Performance and UX vs Google Search
π¨βπ» TLDR: Following OpenAI’s ChatGPT integration into Bing in February 2023, Bing’s traffic increased by 15.8%, while Google’s declined by 1%, a consequential shift considering each 1% change in search market share equates to $2 billion. A recent study compared user behaviors using Google’s keyword-based method and ChatGPT’s conversational approach, involving 95 participants. Despite ChatGPT’s … Read more