Your Thriving Coding Business — A Shocking Truth (Spoiler Alert: It’s About Value)

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Why should you create your own coding business? 

Creating a coding business is not for everyone. If you go into this with the mindset of “trying this online business thing”, you won’t be successful.

Beginning your coding business is hard work. Your initial work will be unpaid. And you must do it while you’re also forced to do “paid” work that keeps food on the table for you and your family.

In the beginning, you have a lot of disadvantages against established players in the marketplace. And you’ve got almost no advantages. It’s tough to even get to your first client. It will take a lot of time, dedication, and energy to match your previous income.

And while you work on your coding business, your peers will work in cushy jobs with predictable income streams and lots of free time. (They will still complain though.)

So, asking why the heck you should even consider creating an online coding business is as good as any question!

Value Creation

I believe the best reason to create a coding business online is that you want to create value. You want to create value for other people, first and foremost, and you want to create value for yourself, your family, and your community.

(And, yeah, you can make 10x even 100x the money of your peers if you own your thriving business.)

It’s all a game – money is nothing but a “story” (to speak with the words of one of the greatest thinkers of this time, Yuval Harari).

Humanity has invented this game called the global economy. People exchange pieces of papers or, in most cases, move bits around that represent their equivalents, to acquire goods or services.

Here’s the first lesson of business and money. Understand it properly and you’ve learned one of the most valuable lessons in your life.

A dollar is nothing but a “value voucher”. People exchange this value voucher for acquiring valuable goods and services. You can use this value voucher for any other good or service provided by the global economy.

The global economy is a highly efficient machine of exchanging value between agents. You put in value vouchers, and you get out goods and services. You put in goods and services, and you get out value vouchers.

The more value you create, the more value vouchers you’ll get. Help thousands of people, and you’ll earn thousands of value vouchers. 

To get value vouchers, you need to give people value. Otherwise, they’d rather keep their value vouchers for themselves or exchange them for more valuable goods or services than yours.

Taking Action

You don’t need to know everything before you get started. You cannot figure it out all in advance. It doesn’t help to think a lot because your thoughts will be unproductive and not rooted in the marketplace. Your perception of what you think people find valuable is just that: perception. It’s not about finding great business ideas because ideas are cheap. Everybody has ideas. Most people have revolutionary ideas from time to time. 

Ideas are cheap – Execution is king!

So here’s my first question for you – answer it quickly as good as you can and get started immediately after that. 

Here’s the question: How will you provide value to people?

Take a piece of paper and write down one page of how you plan to do it. Then get started with the first thing on your list. Tomorrow, you’ll do the same thing again. Day after day, you’ll move closer …

… Towards Your Thriving Online Business! ?

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